Zhongjing Wanxi Pharmaceutical 2020 Central Committee: Judgment Market, Building a New Thinking, Hug New Retail
 I am not afraid of the expedition, and there are only one thousand miles.
In the middle of the year, then start, the new starting point of medical marketing.
The epidemic situation hits the medical industry, the pharmaceutical industry is intensified, and Zhongjing Wanxi Pharmaceuticals’ thinking about medical marketing, the improvement of marketing team capability has new thinking and development planning, launching collective wisdom, strengthening accurate competition, achieving the achievement. On July 18th to 21st, Zhongjing Wanxi Pharmaceutical held Zhongjing Wanxi Pharmaceutical 2020 (on) National Branch Branch Marketing Forum in Jinggangshan.
Sun Feng, Chairman of Zhongjing Wanxi Pharmaceutical Chair, Mar Yun attended the event, the general manager of Shandong Zhongglass Medicine Consulting Management Co., Ltd. Sun Jiping, China Medical Materials Association, Director, E-commerce expert Liao Guanghui, Consult Zhang Shangui invited to participate and speech.
On the morning of the 19th, Sun Feng, Chairman of Zhongjing Wanxi Pharmaceutical, summed up the overall work in the first half of the year, while making comprehensive guidance on future work.
Sun Feng said that a good enterprise gene is the long-term basis for Wanxi Pharmaceutical, emphasizing the importance of corporate values, to determine the value of employees, create wealth for the society, and create a healthy belief for humans.
In the context of the epidemic, there is still no change in the Chinese medicine industry. The facts and trends in the Chaoyang industry. In the premise of the national medicine and resistance cognition, the Chinese medicine market will continue to expand, we should firmly confident, quickly dock the market. Care in the market demand.
At the same time as Zhongjing Wanxi Pharmaceuticals, while doing well in the product, it is also necessary to build marketing and team construction, only the marketing strategy of market changes, the implementation force team can expand the brand and product.
Subsequently, Shandong Zhongglass Medicine Consulting Management Co., Ltd., Sun Jiping, a wonderful discussion on the marketing method, from macro, to pay attention to the current state of drug companies, pay attention to changes in medical insurance policy; from microscopic, as Zhongjing Wan Western medicine marketing needs to find the arrival of precision marketing era, with team and ability to match precision marketing, and the sales concept of consumers, affecting the sales concept of chain, and strengthen the recommended treatment. The epidemic occurred, and the sales of the physical pharmacy decreased significantly, online sales were the future. Good service, good products plus good emotions, can increase communication with users.
New era, new retail, from age, education to educate new generations, must be close to the preferences and needs of light people today to improve the brand’s cognition and stickiness.
In June of this year, Zhongjing Wanxi Pharmaceutical Joint Explosives tried the new retail project of the moon, and proposed the idea and topic of "aunt hurting TA", and got a great wave of praise and attention.
On the morning of the 21st, the Bag’s Consultation Zhang Shangui started from the marketing strategy, analyzed the current environment, the state’s exclusive department for the development of Chinese medicine, the promotion of medical insurance reforms has a huge impact on the medical insurance market of Chinese medicine, Zhongjing Wanxi Pharmaceutical It is to prepare a non-medical insurance market. At the same time, Teacher Zhang accurately pointed out the problems in the marketing and brand development of Zhongjingwi West, and proposed corresponding solution proposals. With the guidance of the advanced concept, timely and specific planning can lead to work in the second half of the year.
Ma Yun, deployment "Marketing Work in the first half of the year and the second half of the year," in the first half of the year, and further guided the direction of the work plan for the marketing system.
Ma Yun has emphasized the construction of the marketing team, proposing "inward growth", enhance the professional standards of the functional department, stipulates the five working guidance of the marketing system, and also puts forward the requirements of the middle and senior management personnel present, do their own cultivation . Finally, Ma Yun said that it is the most beautiful time with the marketing of the soldiers, everyone should learn the Red Army is not afraid of difficult, courageous the mission, and dare to fight the revolutionary spirit of the struggle. There are two days of serious, conference for two days, and everyone is highly concentrated. The next hiking increases the vitality of this year’s congress, and will make the participants have a further feeling of the Long March.
There is competition, there is a coordination, everyone is struggling to go forward to a goal. Although the kilometers of hiking is hard, the joy and accomplishment of the end of the arrival is enough to offset the exhaustion. Step by step, I experience the difficulty of the Red Army, a little close to the farther target condense team combat power.
Two days of forums and hiking activities have made everyone in the movement and quiet, theory and reality, summarizing and thinking. Stepping on the newly retail long – sized road, Zhongjing Wanxi pharmaceutical marketing person is not afraid, for the new development of Zhongjing brand, for Zhongjing Wanxi Pharmaceutical, tomorrow, for the foreflight.
All the texts, pictures, audio and video manuscripts, and electronic magazines such as "Economic Reference News" or "Economic Reference Network" are copyrighted by the Economic Reference News. Any form publishing and playing.