US media attention: Chinese "double-October" sales of new high
November 13, according to the Associated Press reported that Beijing November 11 reported that, during the two-eleven shopping festival this year, Chinese consumers spent $ 139.1 billion. Although consumption slowed during the epidemic, but this figure still broke last year’s record.
Alibaba Group, said that in this shopping festival period from November 1 to November 11, the total commodity trading platform to reach 540.3 billion yuan (US $ 84.5 billion).
Jingdong said the deal amounted October 31 to November 11 of 349.1 billion yuan (US $ 54.6 billion), an increase of about 28%, while in 2020 an increase of 32%. It reported that two-eleven is considered the year of the largest online marketing campaign. In previous years, this shopping festival began several weeks in advance hype, major brands and businesses offer deep discounts to attract consumers to seek concessions.
It reported that introduction, although during the previous years of double eleven, consumers often take advantage of deep discounts hoarding commodities, consumption habits have changed. It reported that, due to the uncertainty caused by the epidemic, weaker demand, double eleven full year is now competing with other electricity providers Festival.